In 2015, Rodriguez unveiled the blueprint for a major brand and fleet expansion for Crystal, which has been dubbed by the travel and hospitality industry as the largest expansion in history for any luxury brand. The unprecedented growth began with the launch of Crystal Yacht Expedition Cruises’ Crystal Esprit in December 2015, followed by Crystal Luxury Air, a private charter Bombardier Global Express Jet outfitted for just 12 guests in spring 2016, and Crystal Mozart, the first of a series of luxury river yachts in summer 2016. Under her helm, Crystal debuted the first of four new luxury river ships in August 2017; the launch of Crystal AirCruises on the company’s new Boeing 777 in August 2017 to serve the private charter market; and the upcoming launch of three polar class expedition mega-yachts starting with the first vessel in 2019 and the introduction of Crystal Exclusive Class ocean ships with Crystal Residences in 2022. Rodriguez is also overseeing Crystal’s plans to make the historic Shrine Building in downtown Miami its central display showcase location for its luxury portfolio, scheduled to open in late 2017.
Rodriguez was named 2017 Entrepreneur of the Year by Ernst & Young in Florida and will now move on to the esteemed National Award for the Entrepreneur of the Year program. Award winners in several national categories, as well as the Entrepreneur of the Year Overall National Award winner, will be announced at the Entrepreneur of the Year National Awards gala in Palm Springs, California on November 18, 2017. Rodriguez was recognized as a “Wave Maker” by Afar Magazine as one of ten visionaries making travel better and selected as one of the most influential people in travel in 2016 by the editors of TravelPulse.com Luxury Daily selected Rodriguez as one of its Luxury Women to Watch in 2017 for distinguishing herself as a difference maker in luxury travel, marketing, and digital sector. Rodriguez sits on the Board of Directors for the Cruise Line Industry Association, Robb Report’s Private Aviation Board, and Air France’s Advisory Board for French Tourism.
As a “mobile global” CEO,Rodriguez operates the exponentially growing company from destinations all over the world. Rodriguez resides near Miami, Florida, where she opened a regional office for Crystal in 2016, with the corporate headquarters remaining in Los Angeles. Also during her helm, Crystal has opened a regional office in Australia, a Crystal River Cruises operations office in Amsterdam, and expanded the company’s executive team considerably, broadening Crystal’s reach to wider audiences. Rodriguez additionally oversees the Crystal offices in Malta and Oslo, Norway.